"For many years, shopfitting companies focused on their profit margins rather than satisfying customer needs."

The Antidote to Shopfitting Déjà Vu: CWB Design Shopfitting Melbourne

Walk into any retail store, and you will see a familiar sight: the same layout, fixtures, shelving and displays that have been around for decades. Many of these stores are the same as they were 20 years ago! Why? Because for many years, shopfitting companies focused on their profit margins rather than satisfying customer needs. At CWB Design Shopfitting, they’re proud of their work ethic and principles and deliver what clients need, not just want.

What is the difference between shopfitting and store design?

The main difference is that store design focuses on how a store looks, whereas shopfitting is concerned more with what goes into it. For example, if you are hiring a space to start a café, you need furniture that can be easily repositioned and suits your needs for client seating. They suggest providing tables with chairs instead of fixed benches because you can use them depending on whether you want groups of people or individuals sitting down.

This difference in approach means that their designs strongly focus on customer requirements like ease-of-use, layout and storage options which puts them ahead of many other Australian companies that only concern themselves with aesthetics rather than functionality.

One of the priorities of expert shopfitting is creating a layout that is practical and functional. It means ensuring that there is enough space for staff to move around comfortably and stock shelves in a way that makes it easy for customers to find what they want!

Why should you invest in custom-designed shopfitting?

The main benefit is, you get a unique space tailored to your specific needs. Why is this important? Because it means that customers will not experience the dreaded ‘shopfitting déjà vu’ – where they walk into a store and feel like they have been there before. You can also ensure the design incorporates all your layout, storage and functionality requirements.

CWB Design Shopfitting specialises in creating custom-designed shop fit-outs. Each one is not only stylish but also highly functional. The team has over a decade of experience in the industry, so they know what goes into a successful store design and fitting. Everything from designing the space to sourcing materials!

How can custom design shopfitting help your business grow?

There are two ways custom shopfitting helps grow your business:

  • Improved customer experience: a well-designed shop fit-out can help improve the customer experience by making your store more inviting and easier to navigate. It will encourage customers to spend more time in your store and buy more products.
  • Increased brand awareness: a unique, eye-catching shop fit-out can help you stand out from the competition and attract new customers. It also helps reinforce your brand identity, making it more memorable for potential customers.

The process of designing your shopfitting, from start to finish

Stage One: Conceptualising

The creative juices flow, and designers conceptualise the look of the store. They consider your target market, products, brand values and much more to create a design that will achieve your objectives.

Stage Two: Detailed Design Plan

After deciding on the concept, the designers create detailed designs with specific measurements and instructions for the manufacturing team. The design plan ensures that everything is accurately replicated and meets your requirements.

Stage Three: Installation

An experienced team does the installation. The team works diligently to ensure that your new store looks great and functions perfectly!

The benefits of having your unique design for your store

Having a unique store design offers the following benefits:

  • You have a store that stands out from the competition and looks different to other stores.
  • Customers are drawn to your store because it looks unique and captivating.
  • Your store will look more professional and high quality.
  • It can help increase sales as customers are more likely to buy products from stores that appeal to them visually.
  • A one-of-a-kind design for your business makes it a shopping experience to remember. And something to tell friends and family about. Powerful advertising!

Different types of designs available when designing your store

Theme Design: this type of design is based around a specific style or look, such as modern, vintage or retro. It can create a unique look for your store that will stand out from the competition. It helps to convey a specific message or brand identity to customers. But, it can be more expensive than other designs, depending on the overall look you want to achieve.

Product Display Design: this focuses on the display and organisation of products in the store. A good product display can help customers find what they are looking for while keeping their attention focused where you want it – on your products!

Store Environment Design: includes elements such as lighting, signage and layout. When it comes to store environment design, you must keep the customers in mind at all times. The aim – to create an environment that is visually appealing and comfortable. It should encourage customers to stick around, browse more products, and purchase!

Let’s Recap

Some of the essential things to consider are:

Layout and Design: one of the most important aspects of a shopfitting project is the layout and design. It determines how products are displayed and how customers move through the space.

Type of business: what kind of business do you have? Is it fashion, cosmetics, food, etc.? Each has different needs when it comes to product display and customer flow.

Budget: always work within the allocated budget! There is no need to overspend on a shopfitting project, especially if it is unnecessary. There are always creative ways to achieve the desired look without breaking the bank!

Are you considering a new shop fit? It can be hard to avoid déjà vu. But no need to worry – CWB Design has lots of fresh ideas that will transform your old space into an Instagram-worthy one!

Visit our virtual showroom, where they have over 500 designs on display in the comfort of your own home or office! Explore their gallery page, which features images and videos from completed projects all around Australia. They also offer an expert team at every stage of the process who are ready to help you find the perfect fit for any space. If you want inspiration, follow them on Facebook or Instagram!

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About the Author
Stephanie McQueen
Stephanie McQueen
Stephanie is the content curator and resource hoarder of all things tiny houses. She believes everyone can live a sustainable lifestyle, no matter the size of your house. Connect with Stephanie through LinkedIn or her done-for-you marketing agency, Employed By Life Online.
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