05/27 The Implications Are Not Tiny

man spreading out arms showing it's huge

from the Fuccillo Kia commercials

By Drew McLellan
Unless you’ve been under a rock for the past couple of years, you are aware of the tiny house movement that is taking the country by craze…

Here are some of the trends I see buried in the tiny house movement.

Independence as a core theme: Imagine all the levels of freedom you’d have if your house could be moved anywhere you wanted it to be, you didn’t have a mortgage and your housing costs were power, water, Internet and insurance.

A return to a simpler life: Tiny home buyers want to owe less, so they have more choices in terms of spending time with their family, working less and having a lot less to maintain. If you live in 350 square feet, you can’t have a lot of stuff. Simpler by default.

A different definition of success: For these consumers, success isn’t a big house with a big-screen TV and a beautifully manicured lawn. It’s no debt and no strings. This frees the homeowners up to spend more time traveling and being out and about.

Mobility: By default, if your house is on wheels, you don’t plan on setting down permanent roots. Even if you stay in the same community, you’re not tied down.

Eco-friendly: These homes are very eco-friendly, with composting toilets, very little energy usage, solar panels and multiuse furniture. The footprint created by one of these homes is minuscule compared with a traditional home.

A new relationship with money: These consumers are not willing to owe anyone anything. They want the economic freedom to do what they want, when they want. But that doesn’t mean they don’t like nice things. Many tiny homes have very high-end appliances and finishes like cherry-wood floors and stained-glass windows. When you’ve got less than 500 square feet, those kinds of upgrades are very affordable.

These attitudes and buying patterns are going to trickle into every category. I think it’s important that you think about how this is going to translate to your business. Because if it hasn’t already, it’s coming.

Read more: http://www.businessrecord.com/Content/Sales-Marketing/Sales-Marketing/Article/McLellan-The-implications-are-not-tiny/180/856/73314


Elaine Walker