On May 10, Lamon Luther will give away a tiny house to launch its charitable foundation to provide housing for its homeless employees.
The socially conscious enterprise has been providing jobs for the homeless in West Atlanta, Georgia, since its inception in 2012 making custom, one-of-a-kind furniture pieces using new and reclaimed wood. Hiring its first employee, TC, who had been homeless for 15 years, taught entrepreneur and Lamon Luther founder, Brian Preston, how crucial job creation is for breaking the cycle of chronic homelessness.
Since its inception, Lamon Luther has provided more than 78,000 man hours of meaningful work. Today, the social enterprise has been hired to provide community tables for the new Mercedes-Benz Stadium and partners with one of the largest furniture retailers in the U.S., West Elm, which is owned by Williams-Sonoma, for a handmade line. The company is setting its sights on a different type of growth in 2016 and beyond: housing for its homeless employees and 100 new craftsmen.
“We believe that homeless people can add tremendous value to society,” said Preston. “Craftsmanship is an incredible tool to restore dignity and hope for those affected. In addition to making tables and other furniture pieces, we get asked to build tiny houses all the time. What better way to share our vision for housing for homeless people than seeing the boom of the tiny house market and applying our unique skill and passion to a custom home giveaway?”
Instead of using popular crowdfunding techniques like Kickstarter or Indie-gogo, Preston and his team decided to launch a sweepstakes. From now until May 10th, residents of the United States can visit and enter to win a 20-foot, custom tiny house. Users can enter multiple times throughout the sweepstakes period by making a $20 donation. The tiny house is worth approximately $30,000.